Enchufe TV: la atmósfera dramática. Estética de cinco minutos

Abstract

Production design, in Ecuador is art direction in film and it involves several different areas such as scenery, setting, props, and characterization (costume, hair and makeup). These roles attend the neatness of the image within the cinematic industry. Apart from aesthetics, image has also the potential to support the dramatic sub-textual lines. The metaphorical and sub-textual level that has been routed in this paper focuses on the development of building credible atmospheres and dramatic spaces parallel to the pictorical narrative short sketches. The art direction characterized by the symbolic power of suggestion with every decision about shape or color within the composition of a frame. In Ecuador, and the author´s personal experience, lack of film production has led to create fiction in a mass distribution platforms such as the internet. Through this work, and with national and international film and television references, art direction is to be analyzed in five sketches of the first season of Enchufe.tv, Touche Films channel in Youtube web platform, and how it influences to capture attention and generate emotions in short time.