Plan estratégico de relaciones públicas digitales 2.0. Redes sociales como herramientas comunicacionales para la Fundación los Fresnos: Casa de la Diabetes

Abstract

This is an intervention Project named “Strategical Plan in Public Relations 2.0. Social Networks as communicative tool for Los Fresnos Casa de la Diabetes Foundation”. This project was developed to help the Foundation to optimize the communicative links through Facebook and Twitter Platforms. The permanent work in the digital platforms was focus on a big section of the population, perceiving the benefits of the postings related to different topics, not just about the correct treatment of diabetes patients, but also different activities and services that the foundation offers. The Project confirm that the population is very interested to obtain information as the proportioned for the foundation, this is supported by the feedback and the action range of the publications posted on Social Networks.