Análisis de las narrativas transmedia. Estudio de caso Comunica-Girón en la esfera digital

Abstract

Journalism has taken great leaps towards modernity through digital multimedia technology, digital convergence and transmediality. Hypertext and interactivity are characteristics that define the Web 2.0 that break with the linear and unidirectional communication enabling journalists, the media and users be closely connected. For the investigation we did a research analysis of transmedia narratives, online journalism and the characteristics that define a digital journalist. We proceeded to know and then to conduct a study of reception media Comunica-Girón, which bases its functional structure in the digital sphere, for which methods and research techniques of descriptive exploratory scope, process of observation were applied, documentary collection and tabulation of information.