Creación de un observatorio virtual de responsabilidad social corporativa basado en tres empresas locales de la ciudad de Cuenca

Abstract

The following proyect titled “Corporate Social Responsability Observatory” was based on creating a virtual and digital platform that will be focused on communicate to the public opinion the different activities developed locally in the Corporate/Institutional Social Responsability field (CSR). The main core of this proyect and its research its the absence of one institution that identifies, analyze and publishes information relating to this discipline, that causes that existing data released by companies and another organizations is deficient and evidences the absence of envolment and engagement in the different practices of Social Responsabilityiniciatives. The Observatory will operate through a website that will share the existing information about proyects and iniciatives of the participating organizations that voluntarily accepted to be members and communicate about their experiences and activities that will be also viralized through social media with official Facebook, Twitter, and Instagram accounts. This profiles will publish daily posts and tweets with different content as interviews with the managers or CEO´s, and also relevant news about Social Responsability field.