Aplicación de estrategias de publicidad emocional, marketing y relaciones públicas en el grupo musical Ensamble 81

Abstract

This proposal is a designed as a professional venture within the Social Communication and Public Relations area with the purpose of strengthening the profession which has recently been gaining ground in Ecuador. The project’s author intends to elaborate a complete proposal of investigation with strategic plans for advertising, marketing and public relations applicable and functional for the music industry, offering local artists an opportunity to promote and position themselves in the city of Cuenca. Linking and professionalizing the passions of both areas and disciplines; music and public relations work together to achieve a common goal; spreading local talent to audiences. Once the present situation is identified, it will help in order to generate; effective strategies and characteristics of activities to be performed by public relations personnel, who will use multidisciplinary tools such as marketing and advertising that will be provided. Therefore, the expected result with this is the successful positioning of the music group Ensemble 81 in the city of Cuenca.