Análisis de la imagen corporativa del gobierno nacional “ama la vida” en función a la promoción de empresas Ecuatorianas

Abstract

The present research project titled"Analysis ofthe corporate imageof the national government"LoveLife" accordingto the promotion ofEcuadorian companies"according to the promotion of Ecuadorian companies,it went to determine the scope which has the country brand at the national level and projects in international as well as identify elements of corporate image, as the graphic concept of the logo, the color gamut and tourism promotion strategies carried out by the Ecuador with the country brand, defining the most important means used to promote it. We have identified the main objectives of the Government with the implementation of the country "Ecuador Love Life" brand, which the participating companies are to the brand and its impact on tourism. The research was based on theoretical positions and the corresponding definitions obtained from literature review, more than gathering information through interviews and surveys of licensees of the country maraca, and we learn about the reality of this work, asserting that the Country Brand "Ecuador Love Life represents nature and colorful ethnic and natural diversity of our country, and is aimed at the business and tourism sector, with its main goal to promote nationally and internationally the products generated in our country.