Análisis de las redes de información de las Instituciones Culturales en Cuenca; propuesta de diseño y creación de Red de Información Cultural en Cuenca

Abstract

This thesis examines public relations in the cultural field through global, Latin American and national benchmarks, as well as the production of information and cultural dissemination of the main cultural information systems.

A tour of public relations is done in institutions, exposing the importance of the information produced and handled in and out of your property. It discloses what are the cultural information systems, their activities and their importance in the context where they develop.

As a result of the research project is conceived as a system of cultural information for the city of Cuenca, where the recognition of the cultural institutions of the city through a cultural mapping, cultural statistics and outlined exposure sites. All this information is developed through media such as social networks.