Diseño de un sistema de merchandising visual para la Cooperativa de Consumo U.N.E. en la ciudad de Cuenca

Abstract

The evolution of the concept of selling in commercial stores generated an obligation in the corporation’s structure in terms of location and customer attraction. which at present, their behavior based on their consumption and profile , requires more than a physical structure that transcends color perception , location , aromas and a number of technical elements you are looking for a common purpose , buying her a brand and a product. This research takes as its objective the study of the current situation Cooperativa de Consumo UNE , which has an operation since 1985, its current development based on empirical business strategy , this study is taken and analyzed technically under the basics of merchandising , marketing concepts and statistical analysis to generate as a result a technical proposal adapted to the corporate values of the organization and technically adapted to their environment for generate customer value ,order in the operation and the fundamental objective , revenues and net in the company.