Análisis del discurso narrativo y estético de una pieza de motion graphics desde sus componentes

Abstract

This article seeks to understand how narrative and esthetic speech is integrated in a piece of motion graphics, and to describe the components of motion graphics such as movement, image, sound, typography and their participation from the perspective of various authors and how they are constructed within each of the speeches. From the narrative speech as the construction of its structure and its expressive units to configure the entire narrative space with a meaning and value to the piece. And the esthetic speech from the use of verbal, visual and sound signs participating fully in a composition, which are in constant synergy with the communicative purpose of the piece through its components. In this sense, these discourses contribute to an adequate use of the communication message of the motion graphics piece to achieve empathy with the viewer that can be integrated with expressive resources such as metaphor and rhetoric.