Modelo estructural de determinantes de la intención de asistencia a los estadios de fútbol frente al nivel de rivalidad (contrincantes): caso de estudio abonados del Club Deportivo Cuenca

Abstract

This article addresses the determinants of the intention to attend the Alejandro Serrano Aguilar stadium for "Club Deportivo Cuenca" soccer matches in relation to the level of rivalry, the peripheral services found in the stadium, and the internal factors of the sports consumer. The peripheral services include food services, fan control, and cleanliness. The internal factors are composed of satisfaction, loyalty, and perceived level of risk. The research was conducted using the Sportscape model proposed by Wakefield and Sloan. In this model, the authors mention that both peripheral services and internal factors affect the decision to attend or not to attend a sporting event. To enrich the study, the rivalry factor was studied as a factor that can trigger the behavior to be studied. The sample was made up of subscribing and non- subscribing fans of Club Deportivo Cuenca, a First Division Ecuadorian team from the city of Cuenca. A survey was conducted with questions on a Likert scale referring to peripheral services and internal factors in relation to the type of opponent. The data obtained were analyzed using structural equation modeling.