Herramienta de medición de factores objetivos para determinar la competitividad de cadenas de valor de emprendimientos asociativos

Abstract

The objective of this research was to develop a quantitative instrument to measure the objective factors that impact the competitiveness of associative ventures. The study was carried out in three main stages. First, a literature review was carried out to find and understand the factors that affect the competitiveness of these ventures and relate them to the concept of value chain. This review provided a solid theoretical foundation for the development of the tool. In the second stage, specific indicators were defined for the identified factors, qualification metrics were established and a tool was built to quantify the performance of the value chain in associative ventures, using Porter's value chain model (1980) as a reference and the quantification methodology of Arce and Calvez (2008). This detailed process ensured the relevance and applicability of the indicators and metrics. Finally, in the third stage, the tool was validated through its application in three case studies selected by convenience sampling, covering different levels of competitiveness and sustainability of associations of the popular and solidarity economy in zone 6. This practical validation made it possible to evaluate the effectiveness and precision of the tool in real contexts, providing valuable information about its applicability and usefulness in improving the competitiveness of associative ventures. The result was a robust tool that facilitates the measurement and analysis of the key factors that influence competitiveness, offering associative ventures a practical solution to evaluate the value chain of associations.