Dinámicas de operación del turismo de aventura con respecto a la cadena de valor turística en el cantón Paute. Caso de estudio: Parapente

Abstract

This study focused on the operational dynamics of paragliding in the Paute Canton within the context of paragliding. Its objective was to understand the dynamics of adventure sports and describe the collaboration between tourism actors in relation to the paragliding offer. The study had an observational qualitative approach, with an exploratory-descriptive scope, which was divided into three phases: theoretical review, semi-structured interviews with agencies and providers, and finally, data analysis was carried out using the discourse analysis method with the support of ATLAS.ti for the generation of inductive and deductive codes, highlighting the perceptions of those involved in the tourist operation of paragliding. The contribution to the value chain was the central theme of this study, identifying both the challenges and opportunities faced by the operation of paragliding. The results of the study highlighted the favorable willingness of local operators to collaborate crucially and strengthen the value chain, as well as the importance of cooperation between stakeholders for the sustainability of the activity and the consolidation of the canton's tourism offer. For paragliding to contribute significantly to the canton's tourism offer, it is crucial that there is solid institutional support and close collaboration between all the actors involved, this would be achieved through a consolidation of the tourist offer and the recognition of adventure tourism as a developing area.