Análisis de factores que posibilitan la complementariedad de la oferta turística entre los cantones Cuenca y Azogues en el sur del Ecuador

Abstract

The objective of this study was to analyze the factors that allow complementing the tourism offer between the cantons of Cuenca and Azogues in southern Ecuador, since due to their geographical proximity they can work together, with adequate management by their public and private actors. A qualitative approach of exploratory-geographical scope and cross-sectional scope was used. Methodologically, the study started from a bibliographic review to collect information on territorial tourism complementarity, then information was collected through observation, to later map the spatial components of both cantons with shapes available from the Military Geoportal and the Ecuadorian Institute of Statistics and Census (INEC), this allowed to understand the territory in an integral way in the perspective of constituting a solid tourist area. Finally, semi-structured interviews were conducted with various actors regarding collaboration opportunities, benefits and barriers, which allowed us to know the possibilities of joint work between Cuenca and Azogues. The data obtained were subjected to hermeneutical analysis using the Atlas.ti version 24 software with graphs on the MIRO platform. The study concludes that, by improving the infrastructure, the tourist plant and articulating a joint management, an area can be constituted that offers tourism products of nature and culture.