Diseño de infografías ilustradas para medios digitales de buses del transporte interprovincial del Ecuador

Abstract

The initial problem lies in the limited graphic expression of the evolution of the interprovincial bus industry in Ecuador due to the scarcity of photographic resources. Although there have been advances in the graphical representation of the service, it lacks a source that comprehensively reflects the changes and progress over the decades. To address this limitation and the evolution of this industry directly and understandably, an infographic project with digital illustration was conceived. Following Ambrose Harris' methodology, seven infographics with digital illustrations were developed using Procreate software. These realistic illustrations not only capture the physical transformation of the vehicles but also highlight technical details and design elements such as typography, paint cuts, and shapes. Covering representative bus models from the 1960s to the present. This digital approach ensures accessibility and takes advantage of the familiarity and active participation of the target audience, people aged 40 to 60, on social media, especially Facebook. The dissemination strategy was aimed at avoiding conventional advertising campaigns and focused on Facebook, considering the preferences and content consumption habits of the target audience. The choice of realistic illustrations highlights the cultural influence of different eras and provides a coherent visual narrative. In summary, the project resolves the limitation of graphic expression through infographics with digital illustrations that highlight technical details and design elements, using dissemination strategies adapted to the preferences of the target audience