La deculturación y su incidencia financiera en las empresas de sector textil en Saraguro Ecuador

Abstract

This article examines the impact of deculturation on the financial performance of microenterprises in the textile sector in Saraguro, Ecuador, focusing on the relationship between the abandonment of indigenous clothing and key financial indicators. It was observed that young people have a greater tendency to not use traditional garments, which affects local demand. The moderate negative correlation between deculturation and financial indicators (ROE, ROA, Profit Margin, and Sales) indicates that as deculturation increases, these indicators decrease. This phenomenon is attributed to the lack of transmission of traditional knowledge to new generations, which puts the competitive advantage of microenterprises at risk. Additionally, it was found that organizations lack financial statements and face difficulties in financial management and decision-making. Despite this, microenterprises have diversified their products to adapt to new market trends. The methodology used in this study is a mixed qualitative and quantitative approach, using descriptive and inferential statistical tools, as well as ethnography for the analysis of the Saraguro indigenous population and textile microenterprises. Statistical tests such as Pearson and Spearman correlation, as well as the Springate business fragility model, were applied to evaluate the financial situation of microenterprises. The research results suggest the need to preserve traditional culture and adapt to changing market demands to ensure the financial viability of microenterprises in Saraguro, Ecuador