Análisis de la percepción de una política fiscal restrictiva aplicada al sector de pronósticos deportivos. Caso de estudio: ciudad de Cuenca

Abstract

The following investigation analyzed the perception of consumers and potential consumers of sports forecasting in Cuenca, in the face of a restrictive fiscal policy applied to the sector. In May 2017, through a popular vote, activities related to gambling, including sports betting, were prohibited in Ecuador. However, to date, these activities continue to take place clandestinely and without significant regulations. As a consequence, there are companies dedicated to the study of this sector. Various literary and regulatory sources related to the topic were reviewed to understand how other countries treat these activities. Following this premise, a total of 270 surveys were conducted in a specific sample of the city of Cuenca, specifically in the urban area, to gather insights into people experiences and opinions on the matter. Subsequently, the collected data were interpreted using statistical tools such as the chi-square statistic to determine the relationship between motivation and perception. Finally, the data were synthesized and presented to show the response of the analyzed population regarding a tax policy that imposes levies on activities related to sports forecasting. The study also examined the potential variation in consumption frequency and how it would affect the operators of these activities.