Diseño de ilustraciones basadas en la cultura Kichwa Amazónica aplicado a productos textiles para la empresa La Fábrica confecciones deportivas

Abstract

This work of curricular integration deals with the development of a graphic line of illustrations based on the Amazonian Kichwa culture to be applied to a textile garment for the company (La fábrica confecciones deportivas). These illustrations consist of the collection of graphics of the aforementioned culture, the flora and fauna of the Amazon as it is what stands out most within the culture and the place. The main point of this project is to help the company's economy and to differentiate itself from its competitors by highlighting the local culture. There would be an important contribution to the recognition of the Amazonian Kichwa culture since the designs for these new products that would be offered to the public would be taken from elements of these same. Finally, the design methodology selected for the elaboration of the proposal is the Ambrose and Harris design methodology, which is a fundamental axis for the total development of the project.