Análisis y estudio de factibilidad para la creación de una microempresa dedicada a la producción y comercialización de café en sobres de infusión con bajo nivel de cafeína

Abstract

This work is a feasibility study for the production and marketing of coffee with low caffeine infusion envelopes. It is a natural and healthy, convenient to use because of its presentation. The product should be named "CafeteaTe" and is aimed primarily at people who work in offices. It has been determined that there is direct and indirect competition and target market almost entirely unaware of the existence of a similar product. The most important point is the wide acceptance of the product by potential consumers. It should be noted that the raw material and machinery will be purchased in the local market teams to make the product are not expensive and are easy to handle so labor hire needs no experience. The product price is $ 1.97 plus tax, value determined in technical studies. The financial analysis has determined that the investment required for the plant facilities and the commencement of operations reaches the sum of $ 18,000, of which $ 3,000 is input from partners and $ 15,000 correspond to external financing, the total value of the cover investment fixed assets, deferred assets and working capital. It has been determined that the project is profitable with a net present value of $ 26,416.21 and an internal rate of return equal to 31.27%.