Propuesta de incubadora para el programa de medicina prepagada Check Me para la empresa Universitaria de Salud EP EUS-EP de la Universidad de Cuenca

Abstract

Business incubators are considered institutions that support entrepreneurs by providing guidance in ideation, incubation, acceleration, and implementation of various projects. Their role is crucial in terms of project competitiveness and sustainability, so it is important to determine their feasibility within the healthcare field. In this regard, the objective of this thesis is to develop a proposal for an incubator for the "Check Me" prepaid medicine program. Firstly, a benchmarking analysis was conducted on healthcare business incubators, both in the national and international context, using real cases, studies, and existing incubators as references to understand the strategies and best practices utilized. Additionally, a market study was carried out to assess the potential scope of the business incubator, surveying healthcare professionals from the Azuay province. This allowed for the development of service feasibility, as well as organizational, industrial, legal, and financial feasibility. Furthermore, a proposal was designed for the growth of the healthcare incubator, creating and suggesting certain strategies to meet society's expectations.