Modelo de negocio para la creación de una asociación de segundo grado, dedicada a la crianza y comercialización de cuyes en las subcuencas de los ríos San Francisco y Vivar de los cantones Pucará y Santa Isabel

Abstract

This degree project proposes the creation of a second-degree association dedicated to the breeding and commercialization of guinea pigs in the sub-basins of the Vivar and San Francisco rivers in the cantons of Pucará and Santa Isabel in the province of Azuay to enhance the productive capacity and organizational sustainability with the generation of employment, through the approach of corporate philosophy, development in a participatory manner of a statute that will govern the second-degree organization, followed by the proposal of a CANVAS business model that is sustainable over time and that potentiates the value proposition of the second-degree association and, finally, the evaluation of the economic, environmental and social viability of guinea pig production. For this purpose, a data collection study was carried out, secondary from restaurants and primarily from consumers in local markets and guinea pig producers, to determine supply and demand. A Technical-Administrative analysis was made, in which information about the guinea pig, its breeding, production, and commercialization are shown. Subsequently, a Legal-Financial study was conducted to detail the requirements and costs that will attract the project and determine its profitability. Finally, as a result of the study, it was demonstrated that the second-degree association is feasible to be created since it not only seeks an economic benefit for the members of the guinea pig producer associations but also promotes community associations to improve the living conditions of the inhabitants of the cantons of Santa Isabel and Pucará.