El uso eficaz de herramientas y aplicaciones para facebook como instrumento comunicacional que faciliten promocionar y publicitar a artistas de la ciudad de Cuenca

Abstract

The digital world and its rapid advances have shown us new trends in Internet communication, and how the sites in Internet are related. The audience is now involved in Web 2.0, especially in one of its largest members. Social Networks. Thus, we focus on Facebook, which today is the Social Network most visited in the world, its massive turnout allows us to address our product to our fans. Its characteristic of being measurable and targetable opens a new way and inevitable choice for the use of any company or artist that wants to get through to their target audience. Social networks like Facebook currently are seen as complementary promotional tools, but in future will be handled in an essential way. Independent music artists like Marlon H Genovez Rumba Y, has been characterized for promoting his work without the support of the music industry. It is there where this research covers and highlights the importance in knowledge management and effective use of Facebook applications, such as YouTube, Soundcloud, Pinterest, among others with the objective to spread their musical work and strengthen its promotional advertising through digital material. Our research contributes to the knowledge of these applications and the collection of a small manual recommendations for using Facebook artistic enterprise.