Diseño de spots audiovisuales para fomentar el turismo en jóvenes de 15 a 17 años en los museos de Cuenca

Abstract

This project includes the development of an advertising video, which merges filming with animated graphics, for the Municipal Museum of Modern Art of Cuenca, focused on young people between 15 and 17 years old, as a contribution to local tourism of cultural spaces. The development of the spot contemplates an audiovisual design process stipulated in the book Audiovisual Design by Rafael Rafols and Antoni Colomer. The structure of the project includes an initial research phase, where the concepts and theories about the museums of Cuenca are established, data collected through survey and interview, issues related to advertising, audiovisual design, storytelling, and motion graphics. Subsequently, tools were used the allowed the generation of a graph that was integrated with the video recordings made within the museum, with the purpose of enhancing its value, generating an audiovisual piece for dissemination through social networks.