Análisis de las estrategias públicas de turismo rural durante la crisis sanitaria en las parroquias rurales de: San Joaquín, Baños, Turi y Nulti del cantón Cuenca

Abstract

This research was carried out in four rural parishes that are: Turi, Nulti, San Joaquín and Baños within the Cuenca canton, since there have been actions by the public, private companies and people of the parishes during the time of pandemic in the tourism sector. The main objective of the research is to analyze the situation of public strategies implemented in rural tourism during the health crisis in the city already mentioned above. The methodology used in this research had a qualitative, exploratory and cross-sectional approach through semi-structured interviews. The analysis of individual opinions of the representatives was applied, contrasting their experiences until a general opinion on public strategies could be established. The study allowed to observe and analyze the transcendence of the new projects created in pandemic for the enjoyment of visitors, as well as the scope and permanence in time of the new actions of public officials in these four rural parishes. As a result, problems of organization and disengagement between the actors were obtained. That has resulted in strategies and actions that do not last over time. Keywords: Rural tourism. Public sector. Tourism promotion. Rural communities. COVID-19