Análisis de la promoción y tarifas de los hoteles de 3 estrellas durante la pandemia SARS CoV-2 (COVID-19) en el periodo marzo – diciembre del año 2020. Caso Cuenca-Ecuador

Abstract

During the pandemic, the most affected group worldwide was the tourism sector, especially the accommodation sector because it had to close its doors and stop activities at 100%, thus giving way to an economic crisis in addition to the loss of jobs. At present, post-pandemic tourism is still affected, given that it has not been possible to recover completely worldwide, however, for Ecuador, it has been more difficult to recover due to several social, political, and economic factors given after the pandemic. Therefore, the purpose of this project is to analyze the promotion and rates of 3-star hotels during the SARS-CoV-2 (COVID-19) pandemic in the period March – December 2020 in the city of Cuenca-Ecuador. The methodology applied in this project has a mixed approach, that is, quantitative and qualitative, its cut is of a transversal type because it requires data collection in relation to the information of the period March - December of the year 2020. The technique for collecting information was a survey that was applied to 37 three-star accommodation establishments. As a result of the research, it was obtained that the general hotel occupancy from March to December 2020 was 4% due to the closures of several hotels, but in the months of opening they remained with national guests, however, fear and uncertainty made.