Elaboración de un plan estratégico y la determinación de indicadores de gestión en la Unidad Educativa Santana

Abstract

The following integrative project is to elaborate a Strategic Plan for the following year 2026 for Unidad Educativa Santana. The elaboration methodology was followed and presented as a balanced scorecard that was proposed by (Martínez Pedrós & Milla Gutiérrez, 2005). The Unidad Educativa Santana plans to become the market leader in providing an educational service, that is why it’s required to establish policies, plans and manuals that help the management and organization of each and every one of the departments of the company. To obtain and analyze data, we worked together with the presidency of the institution, process manager and internal audit. This project brings together an internal and external, qualitative and quantitative analysis of the institution that allows to have a general vision of its operation, with the ability to define important strategies for improvement, which can be evaluated through indicators that support the feasibility of the project. As a fundamental contribution, the creation of the strategic map and balanced scorecard to help efficiently streamline the Strategic Management System.