Estudio de mercado para la determinación de la tarifa de becas de movilidad estudiantil para la Dirección de Relaciones Internacionales de la Universidad de Cuenca

Abstract

The purpose of this graduation work was to stablish the student mobility scholarship rates for the International Relations Office of the University of Cuenca. This investigation is considered important because the established rate needed to be updated due to the variation of prices caused by various economic factors in recent years. As a starting point, it was necessary to analyze the current situation of the International Relations Department of the University of Cuenca. After this, the investigation design was elaborated. Then the qualitative and quantitative study was applied to different investigation groups. All this information allowed the determination of the mobility scholarship rate focused on a market-based costing that adjusts to the needs of the target and guarantees a socially fair rate.