Diseño editorial de una revista para la promoción de emprendimientos y proyectos creativos emergentes en la ciudad de Cuenca

Abstract

This document shows the investigation, conceptualization and development of an editorial project for people interested in culture, creative areas and other specialties in art in the city of Cuenca. The projectual methodology developed by Bruno Munari was used as it’s a lineal methodology that divides the main “problem” in parts or subproblems to reach the best result with the smallest amount of effort. In the process of the developing this project, various topics are investigated: the why of a cultural and creative magazine, the parts and methods of a magazine, important homologues and finally the branding of the magazine, along with its first edition, focused on the art and profession that is Graphic Design. Interviews with graphic designers were conducted, a calendar with important events was made among other sections of the magazine. An interesting and striking layout was the foundation for the graphic language of de magazine.