El lettering como herramienta de preservación de las jergas de la ciudad de Cuenca, Ecuador a través de la aplicación en textiles

Abstract

Language is one of the most representative cultural elements of the city of Cuenca. These elements have been changing throughout history in the newer generations due to factors such as globalization and the clash between cultures largely generated by access to the internet and social networks. The objective of this project is to preserve an important part of the oral tradition called jargon through the use of lettering for this project. The input-output methodology is used to explore different possibilities and thus be able to demonstrate the importance of this project and propose an effective solution to this problem.