Desarrollo de una campaña comunicacional para el proyecto Huertas de la Buena Vida

Abstract

The following degree work will develop the design of a communications campaign for the project “Huertas de la Buena Vida”. It will be designed to inform the population, and incentivize active participation, generating a multitude of benefits locally. Using a methodology developed by William Wells as a base, several design tools were used to help guide various processes, ranging from the collection of information to the creation of the media plan.As a result a variety of graphic pieces were obtained for the campaign as well as the plan to implement them in the media.