Modelo de negocio para la creación de una empresa importadora y comercializadora de repuestos de motocicletas en la ciudad de Cuenca

Abstract

This work aims value the viability of the creation on an importing and trading company of motorcycle parts in Cuenca city. I made a business model that allowed to identify strategies and distribution channels that generate a good relationship between the company and the consumer. The proposed model was developed with CANVAS methodology, which has 9 essential modules for an enterprise. The recollected information was obtained with investigation, interviews, quizzes and analysis. Additional to the business model, it was necessary to study the market nowadays because that helped identify the opportunity the business opportunity and allowed to work on the theoretical foundation, methodology, internal and external analysis, marketing, strategic plan, economic-financial, etc