Percepciones de Ecuador como destino según el turista que viaja desde Guayaquil

Abstract

The infrastructure modernization and the modular growth experienced by the former Simón Bolívar airport, now known as José Joaquin de Olmedo, since the introduction of its new terminal in July 2006, have made it attractive for many airlines to establish the hub of their international operations at that airport. This, in turn, has increased the number of international visitors, who arrive and depart from Ecuador by way of the Guayaquil airport. Random surveys of airline passengers shows that, upon arrival, many of them leave Guayaquil and take tours to visit the rest of Ecuador and practice activities related to their free time or business. This study shows the interests, probability of return, perception, recommendations and other related data concerning their visit’s experience