Creación de un modelo de negocio para la “EMAC-EP” en el área de comercialización y producción de compost-humusy plantas, periodo 2018-2021

Abstract

The following study´s objective is to carry into effect a business model for EMAC-EP, focused not only on the production but also on the commercialization of humus compost and BIOEMAC plants. This study aims at creating a competitive advantage by developing a value proposition that could outperform the company´s market share. As a first step, it is fundamental to delve into the production and commercialization of humus compost and BIOEMAC plants in order to evaluate its current state, because the information available is limited. The company does not have previous market research, geographic segmentation or an operating and financial analysis. The company requires this information to function properly. Next, a business model CANVAS is developed. This business model helps to acquire a thorough understanding of the company´s actual status and future goals due to the nine components of the CANVAS methodology. Furthermore, it enables the users to formulate a strategic plan based on its value proposition, an operating plan that can be monitored by the Balance Scorecard and an economical-financial analysis to evaluate the feasibility of a project. Finally, the study assesses the impacts and risks of putting the business model in place. Moreover, an assessment and monitoring system would take place to keep track of the results in order to bolster the execution of the business model.