Modelo de negocios para la creación de una Cooperativa de Taxis Eléctricos en la ciudad de Cuenca

Abstract

The present work was oriented to propose a business model to create a taxi cooperative with electric vehicles in the city of Cuenca; the analysis of the automotive market in the city, which allowed the structuring of the plans and respectful strategies, as well as the economic and financial analysis for the partners and the taxi cooperative that were formed, in order to determine the viability of the proposed business model. The various indicators of the opportunities and threats of the macro and microenvironment were identified and evaluated, as well as the strengths and capabilities of the market compared to the current automatic market of the city of Cuenca; where it was possible to determine that the viability of the creation of the business exists for the benefits for the community and especially for the environment, because it would give a great impulse to the public transport of the city. However, from the economic and financial analysis, it was determined that in a scenario of positive cooperation to gain market and with minimum rates, this business model would not give economic benefits to its associates; and, on the contrary, occasionally, because the generated income does not reach the high costs for the maintenance of the sophisticated cars.