Retos y desafíos de Los Cabos como destino consolidado: la percepción de los empresarios locales

Abstract

This article has as a goal to do a brief analysis and diagnose of the problems that the destination faces in the matter of touristic management. The first section belongs to the document research, which contextualizes the study; the second, refers the results of the empirical investigation with the purpose of identifying the vision of the economic agents related with the touristic development of the area, regarding the advantages and disadvantages of the territorial location and its perception with respect of the competitiveness of the destination. The results represent that the observed problematic belongs to the competitiveness loss of the destinations, derived from a touristic model applied without considering the characteristics and territorial dynamics nor the basic dimensions of the sustainable development.