Propuesta de un stand informativo para la Facultad de Artes de la Universidad de Cuenca

Abstract

The following thesis features the analysis of stands design, its study as an ephemeral space whose main purpose is to go beyond the communication obstacles between companies and the audience. The objective of the study was to obtain all the necessary information in order to develop a communication strategy to project an informative stand for the University of Cuenca’s Arts Faculty. On the next pages you will find a recompilation of important basic data that should be taken into account on a stand design project, these data has been obtained from different sources, including books, thesis, and several online articles. The second chapter shows an analysis of referent works from which many criteria for the developing of communication strategies and stands projections were obtained. Finally, the third chapter displays the stand project proposal. The proposed stand shows different solutions when putting mobility and versatility as the main design strategy.