Análisis, dignóstico y propuesta para fomentar el destino turístico Bolivia enfocado al turismo emisivo de la ciudad de Cuenca, con la ruta que efrece LAN hacia La Paz y Santa Cruz 2015-2016

Abstract

This research aims to determine the supply and demand of emissive tourist market to Bolivia from Cuenca city, in order to promote tourism to new destinations mainly focused on the cities of La Paz and Santa Cruz Sierra with the route offering LAN airlines to these destinations.

For the development of theseinvestigation the behavior of passengers who decide to buy tickets at the offices of LAN and the particularities of the travel agencies that have an agreement with the aforementioned airline, in order to determine whether there is a potential market investigated emissive in the city of Cuenca willing to visit Bolivia, the results obtained in this analysis primarily defined supply and current demand, additionally the necessary information from travel agents was obtained to inform and train travel agents on the various attractions and sites are there in Bolivia, on the basis of all this information creating different packages with tourism alternatives for passengers in the city of Cuenca it is proposed. The contribution that comes with the development of this research, mainly travel agencies and tourism promoters it is to demonstrate that it can offer new places that have not been exploited in the outbound market in the city of Cuenca, for not limited only to compete for structured products previously always saturated.