Estudio de la programación de radio Cómplice 99.7 FM en Cuenca en los primeros tres meses del 2015; y propuesta de nuevos modelos y contenidos para mejoramiento de su programación

Abstract

This research paper is entitled Study of the Programming: Accomplice Radio 99.7 FM in Cuenca. During the first three months of 2015; after having received several proposals of new models and content to achieve a brand-new, advanced and improved programming based its study on the monitoring of the station’s programs, both: live broadcasting and music without speech in order to pursue compliance with the Communications Act, but especially the planning and execution of its program. For the purpose of this analysis, tools such as rating surveys, direct monitoring and other questionnaires involving direct Accomplice Radio listeners were applied. The approach to reach conclusions of this work were firstly, the tabulating of the surveys including multiple choice questions as well as one open question and secondly, the monitoring of the radio’s programming. The analysis of the content was carried out considering descriptive and qualitative parameters. Later, after monitoring in a quantitative manner, the fulfillment of the schedule satisfied the inspector’s expectations. Once the results of the current investigation were obtained, it was determined that the programming should be rectified as FM Accomplice highlighting its romantic ballad genre. A new programming schedule was nominated based on the present needs of its listeners.