Las redes sociales como nueva opción de promoción de las microempresas en la ciudad de Cuenca

Abstract

This research aims to analyze social networks within the promotional marketing and micro enterprises that used this means of promotion to determine the benefits to be taken into account to promote your products or services. During the work it was evident that small businesses in the city of Cuenca have had a remarkable growth, this is the reason why it should break the technological backwardness that has accompanied for several years and projected into the future, marching in line with technological changes era they provide opportunities to successfully compete even with big brands, becoming a fundamental tool of social networks for this purpose. For this work was used as a technique the signing in literature search; the survey of users or customers of selected small businesses, entrepreneurs interviewed, specifying monitoring Facebook and Twitter selected to obtain data on interactivity in the same micro. The obtained data were statistically processed and presented through graphs, stating that there is a lack of social networks as a tool for effective promotion, due to the lack of a community manager and what that presence can bring. Moreover microenterprises have no specific features for professional use, but made personal use of the same and lack of planning and strategy in terms of content, and very few daily serving their social networks.