Plan estratégico de comunicación integral para la creación y difusión de la identidad e imagen corporativa de la Empresa Gemrocks Cía. Ltda.

Abstract

Corporate communication is the key strategic element that an organization uses to fulfill its objectives and effectively use their resources to establish productive relationships with their audiences, acquiring an image according to the identity of the company which is reflected in the activities and services it provides. This project is a comprehensive strategic communication plan for creation and dissemination of corporate identity and image of the company Gemrocks Cia. Ltda., with which it seeks to highlight the benefits of establishing comprehensive communication strategies adapted to the reality of the company to contribute to positioning and organizational productivity.