Análisis de la influencia de las redes sociales en la toma de decisiones de alojamiento por los visitantes extranjeros de la ciudad de Cuenca durante el periodo julio –diciembre 2014

Abstract

This research discloses the analysis of the influence of social networks in taking accommodation decisions by foreign visitors to the city of Cuenca in the period July-December 2014, it is important to mention that current technologies benefit the tourism industry, which is why the accommodation industry must stay ahead covering the need to overnight in tourists, offering high quality services in line with expectations you have for the trip. Performing this research has met the objectives, initially identifying the main social networks using foreigners visiting Cuenca, resulting: Facebook, YouTube, and Instagram.In addition, the use of social networks by hosting companies it showed that, photographs of facilities persuades tourists, relevant information on activities within the city is requested by visitors and show the facilities and prices accommodations are first seeking by tourists in social networks during planning the trip. Therefore, strategies and tactics proposed using Marketing 2.0, which facilitate an organization within establishments that provide accommodation and want to improve their presence on social networks and websites to get the attention of foreign tourists visiting the city of Cuenca.